"Someday you and I will see the day when auto bodies will be grown on the farm." -Henry Ford, 1934
An innovator, ahead of his time. Henry Ford dreamed of integrating the industrial and agricultural workforces. The Ford Sustainability team continues his passion today by implementing waste by-products like soy, tomato skins and coconuts into car parts.
We collaborated with the T-Brand studio at The New York Times and Public Record to tell our story through a video and written piece. My role on this project was to mine for stories, conduct interviews, capture content on-set, fact-check, develop and write the NYT article with their studio team.
Agency: Team Detroit | CW: Kristin Wellmer | ACD: Brad Jendza, Todd Hostettler | CD: Chris Walton
Students often stick tabs in a book to bring attention to certain passages, but in this case, the tabs are used to avoid the material.