Ford | Details By Design
Successful design often goes unnoticed. The 2016 Ford car campaign highlights the numerous details that go into every decision before a vehicle hits the market. Through web videos, a podcast collaboration with Surprisingly Awesome and social we launched the 2016 fleet.
My role on this project was to concept, storymine, interview (so many) engineers, capture content on-set, and edit. I was the creative lead for the podcast content.
Agency: Team Detroit
Copywriter: Kristin Wellmer
Art Director: Colleen Hill
Creative Directors: Chris Walton, Doug James