Hardware is an easy update that can subtly change the look and feel of your space. The Home Depot launched trending styles on social by creating flat lay moodboards that would help consumers mix complementary metals and offer up new ideas for their home. The work resonated across Facebook, Instagram, Instagram Stories and Pinterest, driving to both The Home Depot blog for brand awareness and retail page.
The campaign went over so well with our clients, they requested files for their personal desktop backgrounds. This treatment evolved into an ongoing annual series for The Home Depot.
Agency: 22squared | SR CW: Kristin Wellmer | AD: Katie Davis | GCD: Sanders Hearne