Successful design often goes unnoticed. The 2016 Ford car campaign highlights the numerous details that go into every decision before a vehicle hits the market. Through web videos, a podcast collaboration with Gimlet Media’s Surprisingly Awesome, and social we launched the 2016 fleet.
My role on this project was to concept, storymine, interview (so many) engineers, capture content on-set, and edit. I was the creative lead for the podcast content.
Agency: Team Detroit | Copywriter: Kristin Wellmer | Art Director: Colleen Hill | Creative Directors: Chris Walton, Doug James
Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture.