static1.squarespace.jpg

Apple Launch

In our efforts to stay relevant, entertaining and reach out to those less-than-interested in Ford vehicles, the creative team live-tweeted the iPhone 6 launch with the hashtag #wegotthat2. 

I was a part of concepting, writing and preparing tweets before and during the launch. 

The light-hearted conversation was picked up by AdAge, CNBC, Google Marketing and Marketing Land. 

Agency: Team Detroit | CW: Kristin Wellmer | SR CW: Jennifer Neff | CD: John Stoll

static1.squarespace.jpg
static1.squarespace-1.jpg
static1.squarespace-2.jpg
static1.squarespace-3.jpg
static1.squarespace-4.jpg
F2CWeb.jpg
static1.squarespace-5.jpg
static1.squarespace-6.jpg
static1.squarespace.gif